Strategy That Moves the Needle
Fractional CMO for beauty, wellness, real estate, and DTC brands. Two decades of building category-defining growth from Los Angeles.
221%
YOY Revenue Growth
3K→70K
TikTok in 90 Days
20+
Years Experience
4+
Verticals Served
ABOUT BREANNA
Two Decades of Building Brands That Matter
Breanna Greenberg is a fractional CMO and brand strategist with 20+ years of experience scaling consumer brands across beauty, wellness, real estate, and DTC. She has led marketing for companies like EM Cosmetics, Pley Beauty, Stratia Skincare, PRAVANA, and TONI&GUY — driving measurable growth at every stage.
From engineering 221% YOY revenue growth at EM Cosmetics to building TikTok audiences from 3K to 70K in 90 days at Stratia, Breanna brings a rare blend of creative vision and data-driven strategy. She currently advises select brands through her agency, The Luxe Digital.
Based in Los Angeles, she specializes in brand positioning, go-to-market strategy, influencer partnerships, and full-funnel digital marketing.
CAREER TIMELINE
NOW
Fractional CMO
Beauty · Wellness · Real Estate · DTC
2022
VP of Marketing — Stratia Skincare
TikTok 3K→70K in 90 days · 44% sales increase YOY
2021
Sr. Director of Marketing — Pley Beauty
$1M Revolve partnership · Sony Cobra Kai collab
2019
Senior Marketing Manager — EM Cosmetics
221% YOY revenue growth · 34 product launches
2017
Senior Marketing Manager — PRAVANA / Henkel
Global retail & ecommerce · Henkel E-Advocate
2014
Director of Social Media & Digital — TONI&GUY
500% Instagram growth · 2,000+ employee training
2012
Social Media & Digital Manager — Levity Entertainment
30+ personal brands · 3M email subscribers
WHAT I DO
Services
Fractional CMO
Embedded marketing leadership for brands ready to scale without full-time overhead.
Brand Strategy
Positioning, messaging, and identity systems that differentiate and convert.
Go-to-Market
Launch strategy and execution — from product drops to full brand rollouts.
Digital Marketing
Full-funnel campaigns across paid, organic, email, and social channels.
Influencer & PR
Talent partnerships, press strategy, and earned media that build authority.
Ecommerce & DTC
Revenue-driving ecommerce strategy, CRO, and retention marketing.
BRANDS I'VE BUILT WITH
RECOGNITION
Press & Features
Allure
Featured for EM Cosmetics campaign strategy
WWD
Pley Beauty x Cobra Kai launch coverage
Glossy
DTC growth strategy and influencer marketing
Beauty Independent
Expert commentary on indie brand scaling
Revolve
$1M partnership — Pley Beauty collaboration
Henkel E-Advocate
Internal recognition for digital innovation
MY AGENCY
The Luxe Digital
Full-service brand strategy and digital marketing for consumer brands ready to scale. From positioning to performance — we build the systems that drive growth.
Visit The Luxe DigitalGET IN TOUCH
Let’s Work Together
Whether you need a fractional CMO, brand strategist, or a partner to scale your next launch — I’d love to connect.
hello@breannagreenberg.com